More than 20 years of professional experience in always-on learning mode
Raquel Valverde, founder at DUCTIL, is graduated in Economics at Université Paris Dauphine and Universidad Autónoma de Madrid. She started her career in Unilever Spain, where she worked for more than 10 years, in different marketing and commercial positions, and launching the digital transformation process of the company in 2011.
She then decided to explore digital further, switching to the agency side, joining Wavemaker, as Digital Director and Regional Lead for Netflix Latin America in Miami. This gave her the opportunity to work with global brands and cross-cultural teams, to apply then the learnings on her return to Europe, as Client Services Director at Wunderman Thompson in Madrid. After 6 enriching years on the agency side, she went back to client, to become Western Europe Marketing & Communications Director for Pandora in Paris.
She’s an ICF ACC certified coach and change management practitioner, also trained in behavioural science by University College London and develops her PhD in Management at Université Paris Dauphine PSL, focused on high performing marketing teams.
At DUCTIL, Raquel helps brands accelerate their growth roadmap and ignite their teams’ potential, leveraging her experience with some of the most iconic global brands, behavioural science and the support of a solid network of collaborators.
Sergio del Prado, partner at DUCTIL, holds a degree in Business Studies and a Master's in Marketing from Esade.
With over 20 years of experience, Sergio has worked across various marketing departments in multinational corporations, like Unilever, advertising agencies, NGOs, and startups, like Glovo, spanning Spain, Italy, and the UK.
In 2013, Sergio developed the first Unilever Corporate Global Brand Digital Program aimed at establishing the Unilever brand as a trustmark of sustainable living.
From 2018 to 2022, he served as the Head of Glovo's branding and communications division, leading the first global advertising campaign, which integrated over 20 markets and redefined the operational methodologies of marketing teams.
Sergio is also an ICF certified coach and trained in Mindfulness (MBSR Program).
Presently, he works as branding consultant, career advisor, mentor for entrepreneurs and leadership coach. Additionally, he’s a marketing teacher at Barcelona Labasad School.
These are some of the brands Raquel & Sergio have worked with, in their experience as brand or agency lead:
Our partners
We work top professionals across several industries and markets to ensure an integral service based on the client’s needs.
Depending on the objectives of the project, we can complement our service with experts in the areas of design, recruitment or innovation, among others, to offer flexible, efficient and on point solutions.
