https://www.ductil.net/blog daily 0.75 2023-04-07 https://www.ductil.net/blog/to-innovate-lets-hack-some-myths-on-innovation monthly 0.5 2023-04-07 https://images.squarespace-cdn.com/content/v1/63774e36037bd83490734e4d/70bc8fe9-9eae-4520-b136-fb2b3a0b3d02/Crafting+innovation.jpg Brands & Behaviours blog - To innovate let’s hack some myths on innovation - The secret sauce to innovation doesn’t have a single recipe. Thousands of books out there share some interesting ingredients and it’s probably a mix of these that will help us shake our organisations and put them in a better place to act innovatively. Should it be the task of a specialized department or rather a lens that embeds all parts of the organization? While I honestly believe the latter, it’s true that what comes as a general belief is that brand teams (call it marketing, creative departments, or experience designers) should definitely have innovation running through their veins. https://images.squarespace-cdn.com/content/v1/63774e36037bd83490734e4d/265043f1-b220-4932-851e-477a3cace17d/pexels-kaboompics-com-6224.jpg Brands & Behaviours blog - To innovate let’s hack some myths on innovation - There are multiple strategies, models, and roadmaps around innovation, according to the abundant business literature. While it will always be interesting to take key insights from many of them, in a recent article of HBR, the authors of “Leading transformation: how to take charge of your company’s future”, make a different bet and put the focus on persons. Ensuring certain profiles in the team is their key to driving an innovative organisation. Three traits characterize these profiles: negative capability (the ability to accept the lack of an immediate answer), being chaos pilots (who can lead and execute in unfamiliar territories) and combining divergent thinking, convergent action and influential communication. https://www.ductil.net/blog/how-will-ai-change-the-way-brand-teams-work monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/63774e36037bd83490734e4d/fdec3c48-d53a-4aef-9870-f954e85baa24/pexels-mojahid-mottakin-16107928.jpg Brands & Behaviours blog - How will AI change the way brand teams work? The productivity grail? Productivity is indeed one of the key variables when defining a high performing team. It’s obviously critical for marketeers, who juggle between data-driven insights, socially triggered conversations, and last-minute optimizations. AI gives a helping hand, as it can liberate time for what’s really important and automatise the tasks that require a certain level of research, replicability and -yes, let’s face it- creativity. To make it more tangible, a recent MIT study estimates the increase in speed completion of certain taks can be as high as 37% when using ChatGPT. How can we start integrating it in brand teams’ ways of working? 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